Theory’s abound as why Google made this purchase.  One theory was to compete with Apple, one to get a head in smart devices and another is to jump ahead on connected devices.  I can’t say I have any Nest devices but the jest, as I understand it, is they are sensing devices that you can also program from your phone.  If someone is in the room make it this temperature and if not turn it down.  As a geek a very cool idea, little pricey for me though.

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So now I consider that Google is going to own Nest.  For me I use their search, their social I G+, their email, and their tablet (Nexus 7).   If I was to go and buy a Nest today I would use, in a round about way, their smoke alarm or thermostat.  Now if Nest and Google press into more appliances in the home imagine the data they could collect about you beyond what they already know.

I walk into my kitchen and open my Google fridge powered by Nest and pull out milk for my cereal.  It learns how often it takes for that action to then require me to buy more milk so the fridge uses my Gmail, power by Google, to email Amazon or maybe by this time Google Groceries to then drone in my milk before the next time the fridge know I will need milk for my cereal.  Andy Rubin is building robots for Google and add in some Nest tech….

Ok so consider this.  I wake up to my Nexus 7 alarm which has all my notifications of Gmail, drive time, weather for my journey to work.  My Nest thermostat turn up the heat while I am in the shower and starts warming the spaces it know I will be in during my morning rituals.  I step into my garage and start working, because my Google self-driving car allows for me to begin work while driving to work.  Or maybe there is not garage because I am sharing the self-driving car with my local community and this is just my scheduled time for me to get to work.

The reverse at the end of the days I head home I work on my way home in the self driving car.  The house warms up as I head that way.  The Google car will know and report back that I am heading home.

I feel this thread of thought could go crazy….I am pointing out the obvious and missing other things but considering how much Google know now and could know in the future I may be re-considering my stance on how much I am connected.

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Dynamic IP Address

A dynamic IP address is one that changes every time you connect to the Internet. If you’re ISP only gives you one dynamic IP address at a time, then it can be hard to run extra things that you might want to run. This includes a service like an extra website, FTP server, mail server or anything similar.  This is generally required in order to make sure that your servers will run properly. If you have more than one computer and you want some hosts to point to one, and some to point to another, then you’ll need a free hostname and CNAME records to make it work out.

Using Services to Get Multiple Dynamic IP Addresses

There are sites that will help you with this specifically. You can create a free account with them or with any other similar service. You will then use it to create a free hostname.  So basically, after you create a free hostname, you can use it instead of your IP address. Getting a free host name can really change your approach to many things that you might do online.

FTP Servers

An example of how this might function is if you’re trying to run an FTP server. Once you create a host name using a free service, you can enter that name directly into your FTP client, or even right into your address bar to make the connection. Running an FTP server is something people will do for a lot of different reasons, including just to be able to get files remotely wherever you are, or if you want to share files with friends or business associates.

Webservers

Another use for taking advantage of free domains is for webservers. All you have to do is add your host or domain into the address bar to connect to a server you’re running from your house or from your business and you’ll be able to automatically have it generate a second dynamic IP address not related to your first one. This is also advantageous in terms of connecting remotely with something like Windows Remote Desktop. You could connect to the desktop in questions by simply typing in the domain name without the “http” part attached to it. It’s useful to be able to go back and forth between computers freely like this, after all. It’s partly useful because you can help solve someone’s problem remotely this way without having to go over there if you can just see their computer on yours.

Clients

Even beyond services that will create this for you, you can also download clients that will do it. There are multiple clients for Windows, Macintosh, UNIX, and cross platform that can handle this service for you if you need to run a web server, or any other service that would require more than one dynamic IP address such as a mail server and so on. Offering these services to clients on the Internet can be a great way to run a business from your home, after all, especially since people are often motivated by bypassing trivial inconveniences.

About the Author

Guest author Charlie Oszvald is an online marketing enthusiast who spends most of hir time online and loves to share his thoughts and articles on various channels in topics related to business, social media, marketing and SEO. If you have any question to ask from him, feel free to leave a comment below.

Image Credit: shutterstock.com

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Memes is a term which was coined by Richard Dawkins in 1976 and it stands for packages of culture. In the days prior to the advent of the internet, the term encapsulated regional saying, fashion and architecture. Memes cover styles, concepts or behaviors which can be emulated indefinitely.

· Popular Memes

Photo memes include everything, a person imitating a culturally familiar action or position. Modern delinquency calls some of these planking, Tebowing or owling. There are pictures of people who post updates about their own financial or healthcare related problems which added momentum to the ‘I am the 99%’ or the ObamaCare movements. Memes have always been politically popular as they give legislations human faces and add a certain degree of humanity to the otherwise bland political world. Data points are shifted from black lettered reports to human stories and those are not very easy to over look.

There are also dubbed over memes such as the viral video of Hitler from the German movie Downfall or other viral videos such as Sh*t People Say or Auto-Tune the News. These generally exploit stereotypes and are relevant in a humorous manner.

· Image (macro) memes

Image memes are also called macros and differ a little from regular photo memes. Image memes feature recurring images with different captions and ideals. Photo memes features different people in different settings at every instance.

· Word Memes

Word memes can be as simple as Twitter based hashtags. With social media holding store of whatever has captured the population’s attention, Twitter and other social media networks have ‘#’ or hashtags and other attributing characters which showcase whatever is ‘in’.

· Marketing Memes

Marketing memes are targeted towards loyal and new customers and they entice them into engaging in activities meant to promote a product or a service. Generally, these are image memes with consumers adding their personal touch with text, or it could feature some similar attributes such as Captain Morgan, the liquor brand, asking people to pose as its mascot. SEOmoz utilizes popular memes to broadcast the latest breaking news. Visit sites on the internet to see some of the latest memes being used to market products.

· The Concept of Viral

Going Viral is the spreading of something with great speed across the internet. Viruses reproduce copies of themselves across various host computers. Media starts to go viral after it starts to achieve tremendous word of mouth advertisement. The same file is viewed over and over again by millions of viewers.

Memes gain popularity virally but when they do go viral, they’re altered slightly in order to be culturally relevant across different cultures.

· What makes Memes so popular?

Memes are easy to internalize. They present a small amount of information in a humorous package which has some cultural reference thus making them relevant to the current topics which trend in conversation.

Social Media makes it very easy to share memes as friends can visit sites and see what each other like or what their friends have been viewing.

Their relevance to culture makes them very easy to accept and it is the ease with which these become familiar that makes them so hard to forget. There is also the element of humor in them which adds further appeal.

Memes also create a community of sorts between people who like the meme. It brings like minded people together and thus creates a forum of sorts where people can share similar memes or messages.

Marketing is a dynamic field which is constantly changing. Thus it is important for marketing executives to take note of the latest developments in culture and memes have become a hugely popular method to communicate with levity and brevity.

This article is brought to you by Memes.com a site that lets you effortlessly share hilarious memes on an easy to use platform that enables users to share funny images with their friends and other users of the website from all over the globe. Click on Google+ to follow us!

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